3D Electrification Map: A Glimpse of GE's New Energy Portfolio
I led the end-to-end design of GE Vernova's interactive 3D experience, merging UX and illustration to highlight the company's portfolio. It drove a 30% increase in site traffic and reaching 1,500+ trade show attendees.
Client
General Electric (GE)
Year
2025
Scope
SaaS B2B · Visual· & Design Lead
Summary
This interactive experience offers a dynamic platform for exploring GE electrification portfolio across the energy landscape. Gain high-level insights into our innovative solutions and learn more about how we accelerate the energy transition.
Role & Scope: Design & Visual Lead
I led the end-to-end UX strategy and redesign of portfolio map, focused on improving clarity and conversion.
My work included:
Stakeholder alignment across Product, Sales, and Engineering
Internal user research and user testing
Map illustration design
Usability testing and ticket support
Define Goals & Opportunity
GE wanted a thorough, detailed map showcasing their electrification portfolio, designed for both existing and potential business partners. The experience was tailored to a narrow, precise audience: specialist salespeople.
Opportunities
Map optimization: transform 2D to 2.5D
Visual hierarchy: differentiate colous in current map
Information display: concise and clear
Research & Ideation Process
I began by transforming the existing map asset into a 2.5D perspective, assigning a designated color system to each building and section. I then collaborated closely with GE's internal specialists to identify essential information and tags, ensuring all data and headings were accurately displayed.
Strategy
I approached the design based on professional plant specialist feedback.
Progressive disclosure: Identified key information and key CTA placement
Simplified action model: Clarified hierarchy of the map to reduce cognitive load and emphasize next best action.
UX Accuracy: Minimize user error and match the user's expectations and business goals
Solution
Delivered an interactive 3D electrification map paired with a modular design system, helping specialist salespeople navigate GE Vernova's portfolio with clarity and confidence during trade shows.
Key experience features:
Immersive 2.5D/3D visualization: Transformed flat map assets into a dimensional experience, using colour-coded buildings and sections to improve spatial orientation
Context-aware CTAs: Adaptive next-step guidance aligned with each user's readiness level
Design system: Consistent color and typography to enhance clarity and learnability across the experience
Customized data insights: Contextual information on each product's features, data points, and specifications, built in collaboration with GE's internal specialists
Live analytics: Web analytics feeding back into future optimization, supporting the 30% increase in site traffic
Final Design & Impact
Drove a 30% increase in site traffic, with users revisiting the 3D map after trade shows or immediately following conversations at the booth. Help strengthened conversions, sales outcomes, and brand visibility.
Improved clarity: Buyers reported greater confidence in understanding their next steps when exploring GE's electrification portfolio
Validated direction: Moderated and unmoderated testing confirmed that data transparency and clear visualization were key drivers of user trust
Higher engagement: Over 1,500 attendees engaged with the map at the trade show, with on-site interaction extending into long-term client relationships
