Booking Experience: Launch of STARLUX official App
Launched STARLUX Airlines' official booking app from zero, working across a design agency, marketing, product, and engineering. Now it has over 100k downloads on both Google Play store and iOS App store
Client
STARLUX Airlines
Year
2022
Scope
B2C · UX Design
Summary
Partnered with a design agency to build STARLUX Airlines' booking app from the ground up. In 2026, this app has reached over 100,000 downloads both on Google and Apple app store.
Role & Scope: UX Designer
I participated the end-to-end design of STARLUX's booking experience, focused on creating a seamless, intuitive flow for travelers booking directly through the app. My work included:
Cross-functional collaboration across marketing, product, and engineering
Booking flow UX/UI design from scratch
Alignment with the external design agency on design direction and delivery
Define Problems & Opportunity
Design a booking experience that simplifies a traditionally complex process, reducing friction for travelers while supporting STARLUX's premium brand positioning and driving direct app adoption.
Research & Ideation Process
I began by transforming the existing map asset into a 2.5D perspective, assigning a designated color system to each building and section. I then collaborated closely with GE's internal specialists to identify essential information and tags, ensuring all data and headings were accurately displayed.
Strategy
I approached the design based on professional plant specialist feedback.
Progressive disclosure: Identified key information and key CTA placement
Simplified action model: Clarified hierarchy of the map to reduce cognitive load and emphasize next best action.
UX Accuracy: Minimize user error and match the user's expectations and business goals
Solution
Delivered an interactive 3D electrification map paired with a modular design system, helping specialist salespeople navigate GE Vernova's portfolio with clarity and confidence during trade shows.
Key experience features:
Immersive 2.5D/3D visualization: Transformed flat map assets into a dimensional experience, using colour-coded buildings and sections to improve spatial orientation
Context-aware CTAs: Adaptive next-step guidance aligned with each user's readiness level
Design system: Consistent color and typography to enhance clarity and learnability across the experience
Customized data insights: Contextual information on each product's features, data points, and specifications, built in collaboration with GE's internal specialists
Live analytics: Web analytics feeding back into future optimization, supporting the 30% increase in site traffic
Final Design & Impact
Drove a 30% increase in site traffic, with users revisiting the 3D map after trade shows or immediately following conversations at the booth. Help strengthened conversions, sales outcomes, and brand visibility.
Improved clarity: Buyers reported greater confidence in understanding their next steps when exploring GE's electrification portfolio
Validated direction: Moderated and unmoderated testing confirmed that data transparency and clear visualization were key drivers of user trust
Higher engagement: Over 1,500 attendees engaged with the map at the trade show, with on-site interaction extending into long-term client relationships
